Candidate journey and choices
Which factors drive an individual’s decisions, direction and candidate journey?
- Organisation’s brand
- Company mission, vision and values
- Career development
- The challenges of the role
- Location
- Social or environmental reasons
- Benefits including Rem
- Organisation’s Careers page
- Interest in the industry
The factors in bold can certainly effected by Social Media, if not all of them. You can address each of these in various social media posts.
Where do Candidates prefer to find and apply for jobs? 
43% register with a recruitment consultancy
26% use a job board (total jobs, monster)
12% job adverts on professional social networking sites (e.g. linkedin)
11% through existing personal networks (offline)
8.1% directly on employers careers page
1% job adverts on personal social networking websites (facebook, twitter etc.)
Where do hiring managers advertise a new role
When Improve and Consult look to hire we go to Linkedin to headhunt, but the majority go to an agency or put it on their company careers page, 14% put them on Social media.
49% – recruitment agency agency
18% advertise direct on the careers website
13% posting job adverts on a professional social networking site (e.g. linkedin)
12% posting on a job board
8% accessing existing professional networks
1% posting job adverts on personal social media websites (facebook, twitter, instagram)
Most candidates are on social media, so what can we share
