Social Media Recruitment….the facts
At Improve and Consult, we are all ex recruiters and understand the importance of Social Media Recruitment?
We’re all on social media and most people realise that its really important for recruitment, but how important? Most large organisations have a social media recruitment strategy but the SME are the businesses that are starting to catch up.
Lets look at the facts of social media’s membership below.
2.3 billion social media users worldwide, 300 million people use Instagram, 288 million use Twitterand 890 million use Facebook every day.
Facebook has over 1,9 billion active users, 1 billion whatsapp users, 1 billion facebook messenger members, 600 million instagram and 400 million twitter users.
76% of Facebook users log in daily, 51% of Instagram users log in daily; only 18% of linkedin users check in daily
Within the UK population:
7.1m are 16-24 years old and 99% of these 16-24 year olds are on social media! 578,000 of those are unemployed and 403,000 aren’t in full time education
Who is looking to Social Media during the recruitment process:
- 73% of 18- to 34-year-olds found their last job through a social network
- 80% of job seekers use social media to research and prepare for an interview
- LinkedIn has 467 million members
- 85% of these are passive candidates
- 395 million may be open to a career change???
But what are the main channels for recruitment?
